The Playboy Publishing Group is a division of Playboy Enterprises. The Publishing segment publishes Playboy magazine, a general-interest magazine targeted to men; special editions, books, and calendars; and the licensing of international editions of Playboy magazine. Playboy magazine is the largest monthly men's magazine in the United States and in the world, based on the combined circulation of the U.S. and international editions.[1] Playboy formerly published Oui Magazine and Hefner also published Trump Magazine.
Currently the Publishing division accounts for nearly 30% of the revenue of the Playboy Enterprises.[2]
In 2005, the company began producing Playboy Digital which is an exact duplicate of the print version of the magazine. Its initial launch started with 15,000 subscriptions. This is very different from Playboy Online, which produces original content. In 2005, Playboy began print editions in Argentina, Slovakia, and Ukraine bringing the number of international editions to 20.[3]
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